from Nancy Lieberman, GO! St. Louis Marathon, prepared for the Running USA Youth Programs Workshop
Assumptions: 2500 Children, Average Entry Fee = $7.50, 100% of children pay something
Race Date: Spring 2007 School Year: 2006-07
Revenue: Entry Fees.....................................................$18,750
Sponsorship........................................................$25,000
In-Kind Donation..................................................$22,310
TOTAL REVENUE..........................................................$66,060
Expense: Salary........................................................30,000
Benefits & Payroll Tax..............................................7,000
Total Compensation................................................37,000
Website development for kids....................................1,000
Promotional Materials: design
stationery, applications, logs,
race schedules, etc.................................................2,000
Printing of Materials ..............................................4,000
Motivational Incentives...........................................3,360
T-shirts ($3.00)....................................................7,500
Medals ($2).........................................................5,000
Race Bibs ($.28).....................................................700
Race Day Festivities: food,
children's activities,
portapotties, tables, tents,
signs, banners, etc..................................................3,000
Recognition Awards to schools....................................1,000
Other Direct Expense:
Kick - Off run (shirts, food, park rental & equipmt)..1,500
TOTAL EXPENSES...........................................................$66,060
Variables which may alter the budget:
- Is program part of a larger event where expenses may be shared?- insurance, permits, equipment, food, etc.
- Entry Fee
- Fee for coordinators or coaches
- Availability of Key Volunteers to assume Professional Responsibilities
In-Kind Donations to offset Budget may include:
- Secure serves of a graphic designer
- Trade a sponsorship with a printer
- Secure motivational items from local sports team
- Trade a sponsorship with a local grocery chain for food
- Post race festivities may include professional or college mascots, local cultural attractions setting up a booth, amateur clowns & face painters, high school DJs, etc.